ARTBURO PERSONALIZATION & CHANEL HORLOGERIE PREMIÈRE CHAÎNE & ANDY WARHOL

Camouflage 412 Warhol’s Camouflage paintings reflect bright synthetic and inorganic colors, which would not provide a veil or disguise in any landscape. Created by artists at the military’s request, camouflage dates from the early 20^th century. It was first used for concealment of equipment, and then for uniforms. As Warhol invented more camouflage works he incorporated the pattern into his self-portraits. In these works, the juxtaposition of identity and disguise mirrors the artist’s lifelong struggle to gain notoriety while keeping his own private life hidden. Warhol also collaborated with the fashion designer Stephen Sprouse to create a line of camouflage clothing. This apparel brought the association of war into high fashion: women dressed in camouflage gowns did not blend in, but instead attracted attention in urban settings. More than twenty years after his death, Andy Warhol remains one of the most influential figures in contemporary art and culture. Warhol’s life and work inspires creative thinkers worldwide thanks to his enduring imagery, his artfully cultivated celebrity, and the ongoing research of dedicated scholars. His impact as an artist is far deeper and greater than his one prescient observation that “everyone will be world famous for fifteen minutes.” His omnivorous curiosity resulted in an enormous body of work that spanned every available medium and most importantly contributed to the collapse of boundaries between high and low culture. A skilled social networker, Warhol parlayed his fame, one connection at a time, to the status of a globally recognized brand. Decades before widespread reliance on portable media devices, he documented his daily activities and interactions on his traveling audio tape recorder and beloved Minox 35EL camera.  Predating the hyper-personal outlets now provided online, Warhol captured life’s every minute detail in all its messy, ordinary glamour and broadcast it through his work, to a wide and receptive audience.