IN what turned out to be quite the meta Dolce & Gabbana show this afternoon, the selfie and the rise of social media reigned supreme.

Pre-show we were warned that the models would be taking selfies with us - this of course is while we were taking snaps of them and an Italian fruit stall set-up at the entrance of the catwalk made for Insta-perfection. They were taking pictures, we were taking pictures; you were seeing the pictures that we might be in, you were seeing the pictures they might be in. It was a social media love in. Smile; say cheese; pull out that pout.

All of which could mean that amongst all the fumbling fingers for the fastest and best photos the clothes got lost. But in all their colourful and elaborately embroidered glory, they really couldn't. Though it's highly likely the percentage of time spent looking at one's phone superseded that of the catwalk. But then that's what those selfies - ours, theirs - are for.

"Italia is Love", the show was called - and it was a world tour of references: Peruvian pom-poms, chinoiserie dresses, riviera style, Italian tradition - all transposed the Dolce & Gabbana way. So: lace, opulent embroidery and embellishment, those Fifties sundress silhouettes, or alternatively those hour-glass styles or tunics with trumpet sleeves. All the Dolce & Gabbana DNA was there as it always is - it was just about another way in showing it off: the social network. 

 Dolce & Gabbana take us to Italy with their new Spring/Summer '16 advertising campaign and it's oozing with opulence...Italian design powerhouse, Dolce & Gabbana have revealed their latest Spring/Summer '16 campaign, Italia is Love. The label's latest collection showcased the designer's love for Italy and the countless inspirations the country has to offer to its locals and tourists. Inspired by 1950's sillhouettes, vibrant prints, rich laces, shimmering sequins and timeless florals, the campaign is a scene of colour, happiness and iconic Italian culture. The campaign features models Giulia Mannini, Leila Nda and Regitze Christensen and was photographed by Domenico Dolce himself.