What is it about G-Dragon? Spotted in the front row at Chanel’s couture showtoday, the chameleonic K-pop star cut a dramatic figure against the bucolic backdrop in an enormous fur ushanka that even outdid a dog-carrying Cara Delevingne—and demonstrated once again his uncanny knack for larger-than-life style that remains wearably cool.

This morning’s ushanka was not G-Dragon’s only showstopping Chanel look: Ever since his first appearance at the Pre-Fall 2014 collection in Dallas, he has become a textbook example of how boring bouclé can be anything but. Take the Spring 2015 show, for instance, where the 27-year-old gabbed with model Soo Joo Park and Karl Lagerfeld in reflective blue pants and a burgundy tweed jacket, obscuring his mop of curls with a Birkin-esque suede hat—a playful update to classic French gamine codes. Next up, at Spring couture, he gave Chanel a street-punk edge by pairing ripped jeans with an outré logo belt, a white bouclé coat with a Lurex-lined train, and oversize shades, while Fall 2015 couture’s casino-themed outingcalled for something unexpected: A well-cut tux with no ornamentation, save for a Poison Ivy red pompadour. Is it any wonder that Karl keeps him around?

It’s a surprisingly measured approach that involves taking a polished base (pastel twinsets, classic black suits) and adding one over-the-top embellishment, whether that means an oversize fur hat or a shocking dye job—a K-pop-style reinvention that has us inspired to rethink the tweed, too. Here’s hoping Chanel’s love affair with G-Dragon is no passing fad: Just good fashion.

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